The purpose of this film was to try an entice Studebaker dealers to sponsor the Mr. Ed television program. It starts off with a sales presentation, complete with charts, graphs and statistics. Then the pilot begins and is shown to the prospective sponsors. At the conclusion, George Burns talks to the dealers as to why he thinks they should sponsor the show (which they ultimately did). Finally, we meet Alan Young, Connie Hines and of course, Mr. Ed.